Talent Acquisition (TA) lacks a deeply established tradition of formalized methodologies and theories compared to fields like sales, marketing, and engineering. This absence of a codified framework has often left TA reliant on anecdotal experience, intuition, or ad hoc strategies. However, many of the best practices, systems, and strategies from these more mature fields can—and should—be borrowed liberally to modernize and elevate recruiting. Below are examples with footnotes to demonstrate this cross-disciplinary enrichment:
1. From Sales: Pipeline Management and Cadence
Application to TA: Sales professionals are trained to manage a pipeline of prospects using CRM tools and cadence systems to ensure follow-ups and maintain momentum. Similarly, recruiters can adopt candidate pipelines segmented by stage (sourced, screened, interviewed, offered) and use cadence tools to automate candidate outreach and follow-up.
Example:
- Tools like Gem and Beamery adapt CRM-like functionality to the recruiting process, enabling outreach sequencing, pipeline segmentation, and even NPS tracking for candidates1.
- Salesforce’s MEDDPICC framework—focused on Metrics, Economic Buyer, Decision Process, Decision Criteria, Paper Process, Identify Pain, Champion, and Competition—can be adapted for complex recruiting (e.g., executive search or hard-to-fill technical roles)2.
2. From Marketing: Employer Branding and Funnel Optimization
Application to TA: Marketing departments segment audiences, tailor messaging, run A/B tests, and optimize funnels. These practices directly map onto talent acquisition’s need to attract and convert candidates from passive awareness to active engagement and offer acceptance.
Example:
- HubSpot’s flywheel model, emphasizing delight and retention over mere conversion, can reshape how TA thinks about candidate experience and re-engagement3.
- Content marketing strategies (blogs, employee stories, webinars) are now central to employer branding efforts by companies like Shopify and Google Careers4.
3. From Engineering: Systems Thinking and A/B Testing
Application to TA: Engineers rely on systems thinking—designing modular, testable, and scalable systems. TA can benefit by viewing hiring as a system of inputs (sourcing, screening), processes (interviews, evaluation), and outputs (hire, retention) rather than isolated activities.
Example:
- A/B testing interview questions or job post headlines can help determine what drives better candidate conversion5.
- Structured interviews and rubrics derived from human-centered design reduce noise and bias while increasing predictability6.
4. From Product Management: Iterative Development and Feedback Loops
Application to TA: Like product managers, recruiters can treat hiring as a product: gather feedback, iterate on processes, and launch “MVP” (minimum viable position descriptions or campaigns) to test engagement.
Example:
- Atlassian’s hiring team uses retrospectives and sprint planning borrowed from Agile to improve their hiring practices7.
- Recruiter performance can be measured like product KPIs: time to fill, source of hire, and candidate satisfaction.
5. From UX Design: Candidate Experience and Journey Mapping
Application to TA: User experience (UX) design focuses on reducing friction, understanding user pain points, and enhancing satisfaction. TA teams can use journey mapping to optimize every touchpoint in the candidate lifecycle.
Example:
- Mapping a candidate’s journey reveals delays in communication or clunky application portals. This practice is used at Cisco and Capital One to improve candidate retention through the process8.
Conclusion
Talent Acquisition doesn’t need to reinvent the wheel—it needs to adopt the wheel from disciplines that have already developed effective, data-driven systems. Whether it’s the structured forecasting of sales, the branding nuance of marketing, or the iterative rigor of engineering, there is a wealth of knowledge waiting to be applied. By doing so, TA professionals can elevate their practice to be more strategic, measurable, and impactful.
Footnotes
- Gem. “Outreach Sequences.” https://www.gem.com/ ↩
- SalesHacker. “The Ultimate Guide to MEDDPICC Sales Methodology.” https://www.saleshacker.com/meddpicc-sales/ ↩
- HubSpot. “The Flywheel: Rethinking the Marketing Funnel.” https://blog.hubspot.com/marketing/what-is-the-flywheel ↩
- Harvard Business Review. “What Great Employer Branding Looks Like.” https://hbr.org/2020/01/what-great-employer-branding-looks-like ↩
- Greenhouse. “How to A/B Test Your Job Postings.” https://www.greenhouse.io/blog/a-b-testing-job-descriptions ↩
- Harvard Business Review. “Structured Interviews Work Better.” https://hbr.org/2016/05/structured-interviews-work-better ↩
- Atlassian. “How Agile Helps Atlassian Hire Smarter.” https://www.atlassian.com/team-playbook/plays/agile-hiring ↩
